Tigo Sanchez — practice
21 / 25 Sound Identity Experiment. open

Sound Identity

A brand can have a sound before it has a voice.

Sonic identity, symbolic sound and audio direction for spaces, brands and experiences.

Start a request Check the calendar Project fee — on request

What it is

Sound becomes part of the identity.

A sonic system that can be subtle, immediate, atmospheric or instantly recognisable — designed for where the brand is actually heard.

Why it exists

Sound is the only part of an identity that works when nobody is looking at the screen.

Who it is for

BrandsHospitalitySpacesDigital productsCultural projects

What you get

  • Sonic direction
  • Signature sound
  • Audio palette
  • Short sonic assets
  • Spatial applications
  • Usage guidelines

What happens

01DirectionWhere it is heard, and what it should mean there.
02PaletteMaterial, texture, register.
03SignatureThe sound that has to be remembered.
04SystemAssets and rules for using them.

The frame

How longTwo to six weeks.
WhereRemote, with site visits where the space matters.
FormatProject

Investment

Project fee — on request

Included
  • Sonic direction
  • Signature sound
  • Audio palette
  • Short assets
  • Usage guidelines
Extra

Licensed samples, session musicians, mastering for broadcast and spatial installation hardware.

How it starts

Seven questions, below. A rough answer today beats a perfect brief next month.

The Foyer Working remotely, mostly.

This one does not need me in the room. Timezones are the only real constraint.

Check the movement

Related work

01 Ab Uno Soundscaping visual · Music & sound · 2022

Tags

#sound#identity#brand#sonic-assets#remote#project#branding#request
Where do we take this?

You can book a format.
Or tell me what you are
actually trying to make.

22 Spatial Sound Change the room without moving the walls. 08 Brand Positioning & Identity A brand should feel like somebody made it. 06 Film Story When the frame needs to move.
Start a request

Tell me the part
that matters.

Seven questions, none of them compulsory except the first and the last. Rough answers are more useful than polished ones.

Got it.

I will look at the brief, the timing, the location and the route, and come back from studio@tigosanchez.com. Two to three days for a specific brief; one or two when scope and timing are already clear.

Meanwhile, check the movement ↗