Tigo Sanchez — practice
08 / 25 Brand Strategy & Design Make it matter. open

Brand Positioning & Identity

A brand should feel like somebody made it.

Positioning, narrative and visual identity for projects ready to become clearer, stronger and more recognisable.

Start a request Check the calendar From €3,000

What it is

A brand is not a logo. It is the system people recognise when the logo is gone.

Strategic positioning combined with a distinctive visual foundation — what the thing is, who it is for, and what it looks and sounds like once that is decided.

Why it exists

Identity work that skips positioning produces a beautiful brand for a company nobody can describe. The order matters.

Who it is for

FoundersHospitalityCultural projectsNew venturesPersonal brandsProduct launches

What you get

  • Positioning framework
  • Audience and cultural context
  • Narrative territory
  • Brand statement
  • Naming direction where required
  • Visual territory
  • Identity system
  • Typography
  • Colour
  • Core applications
  • Brand guidelines

What happens

01DiscoveryThe business, the audience, the context.
02PositioningWhat this is, and what it is not.
03TerritoriesVisual and verbal directions.
04IdentityThe chosen direction, built.
05RefinementPressure-tested against real applications.
06SystemGuidelines and handover.

The frame

How longThree to six weeks.
WhereRemote, with sessions in person where it helps.
FormatProject

Investment

From €3,000

Included
  • Strategy
  • Identity design
  • Core applications
  • Guidelines
  • Working files
Extra

Trademark searches and registration, photography, web build, printing and production.

How it starts

Seven questions, below. A rough answer today beats a perfect brief next month.

The Foyer Working remotely, mostly.

This one does not need me in the room. Timezones are the only real constraint.

Check the movement

Tags

#brand#identity#founder#visual-system#remote#project#launch#request
Where do we take this?

You can book a format.
Or tell me what you are
actually trying to make.

09 Brand System Extension The identity already exists. Now make it work harder. 10 Strategic Sprint Two to four weeks to get the pieces moving. 07 Visual Direction Session Sometimes you already have the people. You need the eye.
Start a request

Tell me the part
that matters.

Seven questions, none of them compulsory except the first and the last. Rough answers are more useful than polished ones.

Got it.

I will look at the brief, the timing, the location and the route, and come back from studio@tigosanchez.com. Two to three days for a specific brief; one or two when scope and timing are already clear.

Meanwhile, check the movement ↗