Tigo Sanchez — practice
09 / 25 Brand Design Make it matter. open

Brand System Extension

The identity already exists. Now make it work harder.

Expansion of an existing identity into the applications real life keeps asking for.

Start a request Check the calendar Scoped after audit

What it is

For a brand with a foundation that needs to become operational.

The identity exists but stops at the logo file. This turns it into a working system — the templates, the social language, the signage, the things somebody has to make on a Tuesday.

Why it exists

Most identities are not badly designed. They are just unfinished, and the gap gets filled by whoever is fastest in the room.

Who it is for

Companies with an existing identityIn-house marketing teamsHospitality groupsGrowing ventures

What you get

  • An audit of what exists
  • The modules the project actually needs
  • Templates and working files
  • Usage rules

What happens

01AuditWhat exists, what is missing, what is being improvised.
02ScopeChoose the modules that matter.
03BuildDesign and production.
04Hand overTemplates, files and the rules for using them.

The frame

How longTwo to six weeks. Scope defined after the audit.
WhereRemote.
FormatProject

Investment

Scoped after audit

Included
  • Digital templates
  • Social system
  • Editorial system
  • Packaging
  • Signage
  • Spatial graphics
  • Campaign language
  • Merchandising
  • Presentation system — chosen, not all of them
Extra

Printing, fabrication, installation and photography.

How it starts

Seven questions, below. A rough answer today beats a perfect brief next month.

The Foyer Working remotely, mostly.

This one does not need me in the room. Timezones are the only real constraint.

Check the movement

Tags

#brand#design#in-house-team#templates#remote#modular#operations#request
Where do we take this?

You can book a format.
Or tell me what you are
actually trying to make.

08 Brand Positioning & Identity A brand should feel like somebody made it. 10 Strategic Sprint Two to four weeks to get the pieces moving. 07 Visual Direction Session Sometimes you already have the people. You need the eye.
Start a request

Tell me the part
that matters.

Seven questions, none of them compulsory except the first and the last. Rough answers are more useful than polished ones.

Got it.

I will look at the brief, the timing, the location and the route, and come back from studio@tigosanchez.com. Two to three days for a specific brief; one or two when scope and timing are already clear.

Meanwhile, check the movement ↗